If you’ve ever been to the Summer Music Festival at Roseberry, you know it’s the heartbeat of Idaho summer. Tucked in the heart of Valley County, this nearly 50-year-old tradition brings families, friends, and locals together to enjoy incredible live music. The festival is the flagship event of the McCall Folklore Society, formed in 1977 with the idea that great live music can enrich the lives of the larger Idaho community. While the Summer Music Festival is their main annual event, the Society organizes numerous community-driven events throughout the year, all centered on connecting people through music, culture, and celebration.

But even the most beloved local traditions need the right tools behind the scenes. As the festival continued to grow, the Roseberry team realized their old ticketing system wasn’t cutting it. “Our previous ticket company was okay,” says Festival Coordinator Cody Fisher, “but they were based in another country, and it felt disconnected from who we are. We wanted a ticketing partner that felt closer to home.”

That’s where Sellout came in. As a ticketing company rooted in the Rocky Mountain West, Sellout understands the heart and effort behind each local event it takes to make community-driven events thrive, requiring a balance of small-town connection with big-time support.

What Roseberry Needed: Local Feel with Big Results

When the Roseberry team started exploring new options for selling tickets online, they weren’t just looking for another software. They wanted a partner who understood what community-driven events actually need: simplicity, flexibility, and people who pick up the phone when you call.

“Sellout just felt like a better fit,” Cody says. “They promised a more streamlined setup and real, personal support, and they’ve delivered on both.”

Right away, the team noticed how easy Sellout made it to create events, manage ticket tiers, and keep sales organized. Instead of spending hours troubleshooting or tracking down reports, everything they needed was right there in one place.

Real People Behind the Platform Make a Difference

The Roseberry team noticed Sellout outshone their previous ticketing company on the actual grounds of the festival weekend. During the festival weekend, Sellout’s team members, Henry and Mike, joined in person to help streamline gate operations and smooth out any wrinkles in ticket scanning and will-call.

“Our gate and ticket staff loved the in-person help,” Cody recalls. “Henry and Mike jumped right in and helped us make sense of our old, messy lists. By the end of the weekend, everything was running smoother than ever, and our numbers looked better, too.”

That personal attention is the heart and soul of Sellout. Personal care that knows you and your event by name makes us one of the best event ticketing companies for festivals, fairs, and community events that care about their audience experience as much as their bottom line.

Streamlined, Simple, and Community-Minded

Since switching to Sellout, the Summer Music Festival at Roseberry team has had more time to focus on creating unforgettable experiences for the attendees and less on the hassle of ticketing logistics. 

“Looking back, we only now realize how much we needed a better ticket company,” Cody says. “We’re stoked we made the switch.”

From the easy-to-use dashboard and mobile tools to the clear reporting and flexible pricing options, Sellout helps organizers like Cody’s team sell tickets online without stress and with a partner who’s truly invested in their success.

Make the Smart Switch: Try Sellout Today

At Sellout, we’re proud to support events like the Summer Music Festival at Roseberry, festivals built on heart, history, and community. Whether you’re running a first-year event or a decades-old tradition, the right ticketing platform should make your life easier, not more complicated.

If you’re ready to simplify your setup, save time, and get the personal support you deserve, it’s time to make the switch.

See why events across the U.S. trust Sellout. Schedule your demo today.