Introducing the Sellout x Anvil Partnership

Big things happen when the right people meet at the right time. That’s exactly what happened when Sellout connected with Anvil. Anvil is a technology company that helps businesses use blockchain without needing to understand the complicated technology behind it. In simple terms, they build easy-to-use tools that allow brands to create digital experiences like secure ticketing, loyalty programs, and digital collectibles, all designed to be safer, more transparent, and more efficient than traditional systems. 

From our first conversation, it was clear we shared a vision to completely reimagine ticketing. Together, we asked a simple question: what if a ticket could be more than just something you scan at the door? What if it could be part of the experience itself, something fans keep, something that supports artists, and something that actually works better for everyone involved? 

“Event ticketing is an intuitive use case for blockchain technology,” says Sellout Founder Henry. “From rewarding fans long after the encore to eliminating fraud and giving artists control over resales, this is the future we’re building with Anvil.”

Zack, CEO and Co-Founder of Anvil Development Agency, echoes that belief: “We have a rare opportunity to give power back to the consumer and creator. Through our unique ideation methods, combined with modern technology, we can change the way tickets and events are experienced.”

That idea led us to NFTs. An NFT is simply a digital item that proves ownership, kind of like a digital receipt that cannot be copied or faked. In this case, the NFT represents your ticket. Instead of living in an email or a screenshot, your ticket exists as a secure digital item that belongs to you.

To make this easy for fans, tickets are stored in hidden custodial wallets. This means fans do not need to download apps, set up accounts, or understand blockchain at all. Your ticket is safely stored for you behind the scenes, just like an online bank account stores money for you without you needing to understand how the banking system works. You show up, access your ticket, and enjoy the show.

Sellout and Anvil Platform Development Update

With that foundation in place, Phase 1 launched in September. This marked the first real-world use of NFT-based tickets on the Sellout platform. Fans could purchase tickets as secure digital items rather than traditional PDFs or emails, reducing fraud and giving each ticket a clear, verifiable owner. While the experience felt familiar and easy for fans, it represented a major shift in how tickets are created, stored, and managed behind the scenes.

Phase 1 was about proving the concept and building the core infrastructure. It allowed us to test the system in real environments, learn from fan behavior, and ensure the experience worked smoothly from purchase to entry.

That groundwork set the stage for Phase 2, which is already underway. Phase 2 introduces a built-in ticket marketplace designed to give fans more control over their tickets after purchase. Instead of relying on third-party resale platforms, fans will be able to transfer or resell tickets in a transparent and fair way, with clear rules set by artists and venues. This creates a healthier ticketing ecosystem, one that discourages price gouging, reduces fraud, and ensures artists and venues can continue to benefit when tickets change hands.

Together, these phases represent a shift away from tickets as disposable entry passes and toward tickets as lasting digital assets that create value for fans, artists, and venues alike.

The Problem We’re Solving (And How You Win)

Buying tickets today can be frustrating. Scalpers often scoop up tickets early, resell them at inflated prices, and leave fans paying more while artists and venues lose control after the initial sale. Even though tickets are digital, they still behave like disposable PDFs that offer no protection, no transparency, and no lasting value.

Sellout is solving this by rebuilding how tickets work from the ground up.

• Fair access for fans: Tickets are issued as unique digital items that can be tracked and verified. This makes it possible to control how tickets are resold. Instead of tickets being flipped endlessly on third-party sites, artists and venues can set clear rules, such as price limits or approved resale windows. Fans can buy and sell tickets safely within the platform, knowing the ticket is real and the price is fair.

• Ownership that matters: Because tickets are digital items owned by the fan, they do not disappear after the show. Tickets can hold event details, photos, setlists, or special content from the artist, turning them into digital keepsakes instead of throwaway entry passes.

• Supporting creators: When tickets are resold, artists and venues can receive a small royalty automatically. This means the people who create the event continue to benefit when tickets change hands, rather than all the value going to scalpers. Every resale is visible, traceable, and designed to support the creative ecosystem.

Together, this approach replaces today’s broken resale system with one that is fairer, safer, and better aligned with fans, artists, and venues.

The Experience You’ve Been Waiting For

For fans, this partnership means the thrill of getting a ticket, the pride of owning it, and the joy of keeping it forever. For organizers, it’s control over your events, protection against unfair reselling, and a new way to engage your audience.

Imagine going to a concert and being able to store your photos, your schedule, and even your memories, all connected to your ticket. No extra apps, no complicated tech. Just one simple, amazing experience. 

By working with Anvil, we’re making this possible. We’re combining our expertise in events with their know-how in blockchain to build something that’s easy to use, fair, and exciting.The future of ticketing isn’t coming. It’s here. And it’s for everyone who loves live experiences. 

Ready to see the future of ticketing in action? Schedule a demo today and discover how Sellout can make your events fairer, safer, and more unforgettable.