Most event organizers are doing two jobs at once.

You build the experience, book talent, coordinate logistics, manage budgets, talk with venues, and, on top of all of that, make sure the night actually runs smoothly.

At the same time, you are also your event’s main promoter: the marketing manager for your event calendar. That means posting on socials, updating links, answering DMs, sending reminders, tweaking event pages, and trying to ensure the right people see it at the right time have all been added to your already busy schedule.

Marketing is part of the event organizer job, and it always has been. 

But it shouldn’t feel like a series of boxes to check off, a scattered “to do” list that jumps around from one platform to the next.

When your ticket links live in one place, your email tool in another, your QR code somewhere else, and your website needs a separate update just to reflect a lineup change, promotion starts to feel heavier than it needs to be. Many event organizers end up tossing the whole gymnastics act to the side, because no one has time to hop back and forth between multiple platforms and management systems when you’re just trying to keep your events running.

That's the gap we aim to fix with our brand new Marketing Toolkit.

Sellout’s Marketing Toolkit brings your core promotional tools directly into your Sellout event dashboard. The toolkit includes your customizable events link, a QR code, messaging, and an embedded ticket button. All of these tools are connected to the same event, the same data, the same momentum.

With Sellout’s Marketing Toolkit, you’re still in control of your marketing, but it’s no longer an act of juggling multiple platforms. It’s one platform, one login, one dashboard that manages events and promotions. 

Sellout’s Marketing Toolkit: Real Impact on Your Events

Promotion should amplify your event, not drain your energy. Yet when your marketing tools are scattered across multiple platforms, you lose time, momentum, and control.

Sellout’s Marketing Toolkit brings everything into one streamlined system, giving you the clarity and speed to move with confidence. It’s built to help you launch faster, communicate smarter, adapt in real time, capture last-minute buyers, and protect your brand experience from the first click to the final scan.

You bring the talent, the atmosphere, and the community. We help you turn that energy into a full room.

Let’s take a look at what this looks like: 

Share Everywhere: Automatically Generated Links and QR Codes 

When someone hears about your event, they should be able to buy a ticket in seconds. No searching. No confusion. No broken links. To help with this, every event created on Sellout automatically generates a dedicated shareable link and a scannable QR code. 

You can drop your link into your Instagram bio, email newsletters, Facebook event pages, text messages, and link-in-bio tools. Wherever your audience already spends time, your ticket link can meet them there to grab their attention.

The built-in QR code makes physical promotion just as seamless. Add it to posters, flyers, table tents, venue screens, or on-site signage. When someone sees your event in the real world, they can act immediately.

Reach Your Audience Instantly: Built-in Text and Email Promotions

Promotion is a fine balance between visibility and timing. To help you walk this balance with precision, we’ve integrated built-in text and email promotions into our Marketing Toolkit..

Through our integration with Check This Out, you can send text message campaigns directly to your audience from within Sellout. You can instantly announce a lineup drop, share a presale code, push ticket sales during a slower week and send a reminder the day before doors open with a single text.Text messaging cuts through noise because it is immediate and personal, increasing ticket sales and fan hype. You can also send one-click emails to current ticket holders. Use it for event updates, schedule changes, upsells, weather notices, parking details, or a simple thank you after the show.

Clear communication builds trust, which leads to repeat attendance and ultimately long-term success, priorities that stay on every event organizer’s radar both pre-event and post-event.

Sell Tickets Anywhere: Embedded “Get Tickets” Button

Your website should convert interest into action without any friction.

With Sellout’s customizable “Get Tickets” button, you can embed ticket sales directly into your site while staying fully on brand. With the embedded ticket button, fans don’t get redirected to an unfamiliar site, which is common when purchasing tickets for events these days. With the customizable button, the buying experience feels cohesive from start to finish.

Stay in Control: Sales and Visibility on Your Terms

Event planning is fluid. Your ticketing platform should be too.

With Sellout, you decide whether your event is publicly listed on our events page or kept private. You control when tickets go live. You can pause sales, reopen them, or adjust availability as needed or if there are any changes. 

You are not waiting on support tickets or locked into rigid release structures. You stay in control from launch to last call. We will be right by your side if further support is needed, and we stand by our average 3-minute response time. 

Step Inside the Sellout Marketing Toolkit

The best way to understand the Marketing Toolkit is to experience it yourself.

Schedule a demo with our team today and we will walk you through exactly how to navigate the tools, launch your campaigns, and simplify your promotion workflow from day one.

Let’s make promoting your next event the easiest part of the process.