Have you got an event in mind? A music festival in the works? A string of concerts with tickets just itching to be sold?

You’re in the right place! Welcome to our quick guide on creating an event with Sellout.

Your event page is where fans will find all of the details of your “do,”, from location to tickets to doors open times and more. Sellout’s intuitive design walks you through these initial steps smoothly, ensuring you cover all fundamental aspects of your event without feeling overwhelmed.

Best of all? It takes under 5 minutes to set up your entire event.

When you create an event with Sellout, there are the basic details you fill out, sure. But there are some extra features you shouldn’t ignore to get the most out of our ticketing platform. After all, we want to make sure every event is the event of the year, with sold-out tickets and happy fans.

Ready to set up your first event? Keep reading to get the A to Z of creating an event page with Sellout (and the must-use ticketing event management features you can’t miss out on!).

Before We Start the Show: A Few Details about Creating Events

Your Events are Mobile-Optimized: With mobile usage on the rise, ensuring your event page performs flawlessly on smartphones and tablets is a must. Sellout automatically optimizes your content for mobile, providing a seamless browsing experience for all users.

You Can Preview Your Events as You Create: As you create your event, our real-time preview feature lets you see your event page take shape before publishing. This ensures everything looks perfect before your event goes live.

Save Events as Drafts Whenever You Need to: Not all event details might be finalized yet, and you shouldn’t have to rush the process. Save your event as a draft and publish it later when everything is ready.

Set Up Stripe Before Publishing: If you're selling tickets, make sure your Stripe payment processing is set up before you go live. Secure, hassle-free payments mean a smooth purchasing experience for your attendees and seamless revenue collection for you.

How to Set Up Your Events with Sellout

Step 1: The Basics

Start by clicking the “Create an Event” button.

Next, define the essentials of your event:

• Event Name, Date, and Location: Ensure these are accurate so your attendees have all the necessary information.

• Venue Selection: If you manage multiple venues, select the correct one.

  • When you choose your venue, Sellout lets you customize seating charts for said venue if your venue requires assigned seating. We use a handy drag-and-drop seating chart design feature so you can easily customize your venue’s seating, sections, and pricing.

• Event Description: Use Sellout’s rich text editor to craft a compelling description of your event. A well-crafted description not only informs but excites potential attendees.

• Age Restrictions: To ensure compliance and proper marketing, select if your event has any age restrictions, such as whether it is all ages, 18+, or 21+.

• Multi-Day Events: If your event spans multiple days, Sellout makes it easy to manage them under one listing. Just add in the dates of your event, and you’re done!

Step 2: Enhance Your Page

After the basic details, make your event page visually appealing to maximize engagement and ticket sales.

• Upload Your Poster Image: They said a picture is worth a thousand words. For your poster image, use high-quality images from your electronic press kit or marketing materials to show off your event. Sellout automatically crops and sizes images for you for optimal viewing size.

• Add a Subtitle (Optional): Provide additional context for your event, making it easier for potential attendees to understand its significance.

• Add a Promo Video: Enhance your page with promo videos that build up your event’s hype. Promo videos are well known for helping boost sales and getting people talking about your event as soon as possible.

• Add a Spotify Link (Optional): Want to give newcomers a chance to check out your artists’ music before the concert? Add in a Spotify link to your artists’ pages and turn newcomers into avid fans and customers.

Step 3: Set Ticketing Parameters

Now it’s time for the bread and butter of your event: the tickets. With Sellout, you have endless customization options for ticketing so every ticket reflects the value of your event. Here’s how to get started:

• Determine Event Timing: Define when doors open, when the event begins, and when the event ends so your attendees have all the details they need in one place.

• Define Your Ticket Sales Settings:

  • Decide if ticket sales begin immediately or at a scheduled time.

  • Set up pre-sales, discount codes, and promotional offers as needed to fit with your sales and marketing goals.

• Set Your Ticket Delivery Methods: At Sellout we offer three forms of ticket delivery methods: Digital Tickets (default), Will Call, and Printed Tickets (which integrate with Boca thermal printers). Select your ticket delivery methods from these options.

• Determine When Customers Get Tickets: To protect tickets from scalpers, you can choose when customers get their tickets. You can delay ticket delivery until two weeks before or the day of the event to prevent resale fraud and even set purchase limits per customer to deter scalpers.

• Set Your Ticketing Types: Sellout enables dynamic ticket pricing based on your event’s needs. Whether you need tiered ticketing, tickets based on assigned seating charts, description-specific tickets, or more, you can customize what type of tickets you sell, what they cost, and how many you offer.

• Define Ticket Add-Ons: With our “Add-Ons” feature, you can upsell items like T-shirts, drink tokens, camping passes, or parking passes to create ease for fans and extra revenue for your event. Set limits, images, and descriptions for each add-on of your choice.

• Set Up Secret Codes (Promo Codes): Create secret promo codes so fans can unlock exclusive tickets, enable pre-sale access, or apply discounts.

Step 4: Customize Your Event with Advanced Tools

Want to get some extra marketing buzz around your event? Or maybe you’re looking to get some extra information from your fans to inform future events? Here are some of the tools you can use to boost your event’s buzz now and into the future.

• Tag Keywords: Improve discoverability by tagging relevant keywords to boost your event’s search ranking.

• Show Sponsor Listings: Promote event sponsors directly on your event page, offering additional value for event partnerships.

• Customize Checkout: Before guests checkout, you can add some required steps for them to complete before they purchase. Collect valuable attendee data such as membership numbers, survey responses, or T-shirt sizes. Or, you can require waivers for ticket buyers to agree to terms before purchasing, reducing potential legal issues.

• Set Custom Fees: Organizers can set additional fees (e.g., sustainability or reclamation fees), which go directly to the organizer, ensuring full control over ticket pricing.

Step 5: Publish Your Event

• Set Your Event as “Public” or “Private”: Is your event open to the public or just for a select audience of your choosing? Before you publish your event, set your event as “Public” or “Private.” You can create unlisted URLs for private or exclusive events and share that special URL with the audience of your choosing. Private events are never published to the Sellout “Events” page to maintain your privacy.

• Launch Your Event: Once you’re satisfied, publish your event and know every detail has been fine-tuned to perfection.

Before We Close The Curtain: Don’t Skip These Features

With a huge suite of features, it’s easy to figure out what’s all at your fingertips. So you can get the most out of your Sellout experience, we want to point out two features that are excellent for boosting your event visibility and sales:

1. Embedded “Buy Ticket” Button
   Boost sales with Sellout’s simple HTML embed code for our “Buy Tickets” button. Add it to your website, sponsor pages, or emails to allow attendees to purchase tickets without leaving the page, enhancing convenience and increasing conversions.

2. List Upcoming Events
   Have multiple events lined up? Sellout automatically displays your top three upcoming events on your seller page, generating excitement and driving early ticket sales.

Ready to Start? Set Up Your First Event Today!

Sellout is designed for simplicity, speed, and efficiency. With dedicated event support, step-by-step instructions, and intuitive tools, setting up your event takes less than five minutes. For attendees, the experience is just as smooth—fast checkout, fewer clicks, and complete security.

Why Sellout?

✅ Time-Saving – Get your event live in minutes.
✅ Ease of Use – No complicated setup.
✅ More Revenue – Maximize sales with promo tools and tiered pricing.
✅ Better Customer Data – Collect valuable insights from ticket buyers.
✅ Seamless Experience – A streamlined, secure, and simple ticketing process.

Don't wait—start selling tickets today with Sellout!