When you’re running events, every minute and every dollar counts. That’s why Sellout, the all-in-one event ticketing platform for independent organizers, is built to simplify your workflow, reduce costs, and help you sell more tickets online with less effort. Whether you’re planning a concert, festival, or conference, these new features make it easier than ever to manage your events efficiently  and profitably.

Ticket Tiers: Automate Pricing and Maximize Ticket Sales

Set it and forget it! With Sellout’s Ticket Tier feature, you can automatically increase ticket prices based on time or quantity. Early-bird discounts? VIP upgrades? Last-minute price bumps? It’s all built in.

Ticket tiers help you:

• Incentivize early purchases and increase cash flow.
  Give fans a reason to buy early with lower “early bird” pricing, then gradually increase prices as the event gets closer or tickets start to sell out. This helps you secure upfront revenue faster, giving you more working capital to reinvest in marketing, production, or your next event.
  
  

• Maximize profit margins as demand rises.
  As your event gains traction and ticket inventory drops, higher-tier pricing ensures you’re capturing the true value of demand. Instead of leaving money on the table, Sellout’s smart tier system helps you make the most of every sale.
  
  

• Eliminate manual price updates and guesswork.
  No more scrambling to change prices or monitor sales. With Sellout’s automated ticket tiers, everything adjusts on its own based on your custom schedule or ticket count. You set the rules once, and Sellout handles the rest, saving you hours of tedious admin work and ensuring a seamless buying experience for your fans.

This smart automation helps you sell tickets online faster, reward loyal fans, and ensure your events sell out efficiently.

New Promo & Comp Codes: Simplify Guest Management

Save time for your box office staff. With Sellout’s Promo and Comp Codes, you can easily issue free or discounted tickets to sponsors, volunteers, or giveaway winners with no back-and-forth emails required.

This feature is perfect for:

• Event sponsorships and influencer partnerships.
  Easily offer complimentary tickets to your sponsors, collaborators, and local influencers. Comp Codes make it simple to deliver perks that strengthen relationships, boost visibility, and get your event in front of new audiences, all without manual tracking or email chains.
  
  

• Media comps and volunteer perks.
  Reward the people who help make your event happen. Whether it’s press members covering your show or volunteers keeping things running smoothly, Comp Codes let you provide free access instantly. Everyone gets what they need, and your box office team can focus on the crowd instead of spreadsheets.
  
  

• Giveaways and customer loyalty campaigns.
  Running a social media contest or rewarding repeat attendees? Comp Codes let you create one-time, trackable codes for winners and loyal fans. It’s a fast, professional way to say thanks and keep your audience engaged, while also keeping your ticketing system organized and secure.

Comp Codes make your event ticketing software work smarter, freeing up valuable time while maintaining control and accuracy. 

QR Code Generator: Turn Posters Into a Digital Box Office

Sellout’s built-in QR Code Generator makes it effortless to connect your real-world marketing with your online ticket sales. Generate a custom QR code that links directly to your event page, then print it on posters, flyers, or even merch tags. Just scan, click, and buy—easy!

Benefits of our QR Code Generator include:

• Drive mobile ticket sales instantly.
  With a quick scan, fans go straight from seeing your poster to buying tickets, no extra steps or searching needed. It’s a seamless way to turn real-world attention into instant online sales, especially for last-minute buyers who want a quick, mobile-friendly checkout experience.
  
  

• Reach fans anywhere from bulletin boards to bar tops.
  QR codes make your event marketing truly omnipresent. Whether it’s a coffee shop window, a brewery wall, or a merch table, every physical space becomes a potential sales channel. You’ll meet your audience where they already are out in the community.
  
  

• Eliminate friction between discovery and purchase.
  The easier it is to buy, the faster tickets sell. By removing extra clicks and manual searches, QR codes help fans go directly from “interested” to “attending” in seconds. It’s convenience that converts and another way Sellout helps organizers boost ticket sales effortlessly.

With Sellout, your audience can buy tickets the moment they see your promo, no typing, no searching, just scanning.

Event Preview: See What Your Fans See

Before you go live, use Sellout’s Event Preview to check your event page design, ticket setup, and pricing. Once it’s ready, simply copy and share the preview link across your social channels or email list. You’ll always know exactly how your ticketing page looks to fans, no surprises, just professional presentation.

The Bottom Line

Sellout is the best ticketing platform for event organizers who want to save time, cut costs, and boost revenue. With tools like Ticket Tiers, Comp Codes, QR Code Generator, and Event Preview, you’ll spend less time managing logistics and more time building unforgettable experiences.

Ready to save time and money? Create your event for free today on Sellout!