The saying goes, “You never get a second chance to make a first good impression.” When you’re managing an event—If you’re trying to impress your event guests and create a memorable experience for them, you might have a lot on your plate to think about, such as sufficient staffing, attendee wait times, and event safety. Fortunately, there are steps you can take to ensure everything runs smoothly. One of those steps is to streamline the event check-in process. 

Creating a seamless event check-in is essential because it helps ensure a positive first impression with your guests. It can set the tone for their entire event experience! Event ticketing software and technologies like QR codes, digital will calls, and mobile scanning have revolutionized event management and simplified the check-in process for event organizers and fans alike. Read on as we share how these advances can help optimize the check-in process for your next event.

5 Tried-and-Tested Ways to Create a Seamless Event Check-in Process

From the pulse of the bass to mesmerizing light shows to music from favorite bands, events create lasting memories for fans. Utilizing helpful technologies like QR codes, mobile scanning apps, and advanced analytics to streamline the event check-in process has many benefits. Advantages can include simplifying your attendees’ check-ins to prevent bottlenecks and long wait lines. These technologies can also enhance the guest experience by ensuring a smooth check-in creates a positive impression of your event. They can also help you visualize your event’s data, providing meaningful insights into your event’s traffic and ticket sales. Learn about these benefits and five tried and tested ways to improve your event’s check-in process and keep fans happy:

1. QR Code Scanning:  A QR code, also known as a quick response code, is a two-dimensional barcode that attendees can scan with the camera on their mobile device. QR codes allow guests to check in quickly with a simple scan and tap of a button. The value of QR code scanning is that it’s more secure than conventional tickets because it provides a unique digital signature for every attendee. Traditional tickets can be duplicated or forged, so for event organizers, QR code scanning is a first line of defense against fraudulent tickets. Not only does QR code scanning offer a level of security, but it can also provide invaluable insights into your guests’ behavior and preferences. This meaningful data can then help inform your decisions about how to host the best event possible for your guests.

2. Digital Will Calls: Digital will call is a modern variation of the traditional will call box office. With digital will call, event attendees can get their tickets electronically instead of picking up printed-out tickets. On Sellout’s platform, every ticket buyer is automatically added to a digital will-call list. This means that patrons no longer have to hold onto a physical paper ticket or experience the frustration of searching for a lost ticket in their bag while holding up the line for others behind them. Ticket scanners can conveniently access patrons' tickets with the click of a button from any mobile device and check them in with a matching valid ID. Plus, as an event organizer, you can use digital will call to track ticket sales and glean meaningful data from ticket holders, such as demographics. 

3. Grouping Tickets Together: Your guests hate to wait in line, especially if they happen to be stuck behind a large group of people who are getting their tickets scanned. Leveraging a ticketing software platform to group tickets together makes the event check-in process easier because entire groups can be checked in with a single scan. The value of grouping tickets together is that it helps to simplify entry for large groups. It can also provide an added layer of security with fraud protection, which creates inefficiencies for would-be scalpers. By grouping tickets together, it reduces crowded check-in points, which makes it easier for event staff to manage lines. It also improves the guest experience because guests will be grateful to check in and get on with the show quickly!

4. Mobile Scanning Apps: Mobile scanning apps give you the power of the box office in the palm of your hand. They help you scan QR codes and barcodes on digital or printed tickets. However, they’re not just for scanning tickets. They can also find tickets if a guest loses theirs, check in groups with a single scan, and even sell an extra ticket if needed. An advantage of mobile scanning apps is that they increase efficiency by simplifying the event check-in process. Guests are scanned in quickly and smoothly without getting caught up in bottlenecks or stuck in long lines, which improves the guest experience. Mobile scanning apps are also helpful for providing real-time data updates. They help you see how many people have checked in, who they are, and what their behavior is, such as their preferred entry point. These insights can help you make informed decisions about your event so your guests have the best experience.

5. Advanced Analytics: Advanced analytics from event management software puts you in control of the show. It lets you keep your finger on the pulse of your event with insights into guest traffic, ticket sales, and more. The best event check-in software will help you visualize your data so you can oversee your event from start to finish. This is valuable because you can make data-driven decisions to manage every aspect of your event. It will help you identify trends and guest pain points to improve attendee event satisfaction. The data gathered from advanced analytics can also help you optimize future events, tailoring them to meet attendees’ specific needs and preferences. When they enjoy the show, fans come back again and again. With Sellout’s mobile-friendly analytics dashboard, not only will you gain critical insights, but it also lets you keep essential players in the loop with automated daily or weekly sales reports. 

Ready to Take Steps to Improve Your Event Check-in Process?

At Sellout, our event ticketing software includes a suite of no-stress event creation and management tools to help you optimize your event check-ins. With over 250,000 tickets sold, we make ticketing simple so that you can earn more for every event. We do it by standing on three pillars that guide every aspect of our service: we elevate the organizer, protect the fan, and support the artist. It’s how we measure success, and it’s how we ensure that your event will be a success, too. Learn more about our check-in software for events; contact us and schedule a demo today!